Simon Zhong

Marketing is not just the job of marketing and sales department

In his book The Practice of Management, management guru Peter Drucker argues “any business enterprise has two - and only these two - basic functions: marketing and innovation.” He further points out that “concern and responsibility for marketing must therefore permeate all areas of the enterprise.” Here is a true story illustrating Peter Drucker’s point that marketing is not just the job of marketing and sales department.

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